How we see UX

When we establish a UX team, we are definitely not making it part of a marketing, development, or QA team.

Because the main goal for User experience design is continually measuring and improving product usability. And not from a technical or market position but a cognitive perspective.

Our process is focused on the most important aspects of any product or website: users.

Before we begin designing, we start by examining what users need according to the business goals.

Once the design process is complete, we package all of our UX assets and deliver them to the development team to start building the product.

Our Approach Includes:

• Understanding Your Business
• Research-Driven Design
• Collaborative Design Process
• Innovative Design Solutions
• User Testing and Feedback Integration
• Delivery and Implementation
• Continuous Improvement and Optimization

Choosen design methodology

We choose Design Thinking principles because they apply to all areas of our lives, including strategic business planning. Design thinking allows meeting the needs of users in a way that ultimately grows the business.

User-Centered Design (UCD)

We prepare a planning map before starting the project to make everything to the line. And have a well-prepared design framework based on UCD for different types of projects.

The process and deliverables

We accept SDLC. And appreciate Agile.

Our design flow, inspired by UCD, unfolds through five stages:

1. User Research and Analysis
2. Information Architecture (Mind Maps, Navigation)
3. Prototyping (Wireframes, Interactive Prototypes)
4. UI Design (Mock-ups, UI Style Guides)
5. Usability Testing

For more information or to discuss how our UX expertise can benefit your projects: